Planting 25,000 Trees for 25,000 Downloads
Catalog Spree, the highest-rated catalog shopping app for the iPad®, announces a new partnership with the Arbor Day Foundation to raise awareness around catalog consumption in the U.S. and its impact on the environment. In honor of Earth Month, Catalog Spree will plant one tree for every download of the app during the month of April – up to 25,000 trees – to help the Arbor Day Foundation reforest Pike National Forest in Colorado.
Approximately 53 million trees are cut down annually to produce the 3.6 million tons of paper required for the 19 billion catalogs mailed in the U.S. each year. For consumers, tablets offer a way to enjoy sustainable and immediate access to digital catalogs. For retailers, there's an economic incentive to going green as digital catalogs save costs related to paper, printing and postage.