Now that you’re accredited through ArbNet, it’s time to share the great news. There are a numerous of ways to do this. We realize not everyone has a marketing department so we are listing a variety of ways to get the word out.
Once you’re accredited we provide you with a Publicity Toolkit. Be sure and utilize the toolkit to make marketing your accreditation easier. A few things to note:
- One way to make news about your achievement is to submit your news to your local media outlets, and industry publications.
- Be sure and use social media outlets to spread the word about your accreditation and tag ArbNet. We are on Facebook (@ArbNet) and X (@ArbNetorg) and Instagram (arbnetorg). (See below for examples)
- Develop a page on your website devoted to your accreditation explaining what an arboretum is and the importance of accreditation (see examples below)
- When speaking with the public be sure to explain and describe the organizations that you are accredited through (ArbNet and The Morton Arboretum; see below)
- Use the ArbNet accreditation badges that are provided with accreditation on your website, brochures, signature lines, tree labels, etc. (examples below)
- Use our new ArbNet signs that are available to purchase (see this page for more information)
Explain the organization that you are accredited through for additional impact and clarity
In April 2011, The Morton Arboretum launched ArbNet and arbnet.org, an interactive community of arboreta and tree professionals designed to support the common purposes and interests of tree-focused public gardens. The Arboretum Accreditation Program was established through ArbNet at the same time to provide specific standards of professional practice and offers four levels of accreditation. In tandem, we created the Morton Register of Arboreta – a global database of arboreta and other public gardens that have a substantial focus on woody plants.
Since its inception, ArbNet has accredited over 700 arboreta, across 42 countries. In 2022, ArbNet was honored with the American Public Gardens Association Program Excellence Award. Into the next decade, ArbNet will engage its large, and growing audience, by continuing to support gardens in reaching their professional goals and milestones, sharing best practices and resources, improving urban forestry by supporting municipal tree collections, building capacity for smaller arboreta through grants and professional opportunities, establishing arboreta in biodiversity hotspots to facilitate conservation, supporting tree conservation efforts through partnership and networks, and finally, supporting scientific and horticultural research in arboretum collections of all sizes.
The ArbNet program is unique and impactful, which can be seen by its global footprint and diversity of arboreta. ArbNet supports a greener, healthier, and more beautiful world.
ArbNet's founding organization, The Morton Arboretum, is an internationally recognized tree-focused botanical garden and research center. Its 1,700 acres of beautiful tree-filled landscapes are a place of enjoyment, a vibrant hub for nature education, and a world-renowned center for scientific research that studies trees and how to sustain them. As a nonprofit organization, the Arboretum’s mission is to collect, study, display, and conserve trees and other plants from around the world to inspire learning, foster enjoyment, benefit communities, encourage action, and enhance the environment.
Social Media
Be sure and share your accreditation with your social media followers! Here are some examples:
If you are not a “traditional arboretum/botanical garden” simply add a link on your website regarding your arboretum and your ArbNet accreditation. And be sure to include ArbNet in a footer on a webpage or presentation.
Webpage Example
Footer Example
Arbnet Accreditation Badge
Be sure to use our ArbNet accreditation badges when posting tree events, brochures, tree labels, arboretum signs, etc. You may obtain your appropriate jpeg accreditation badge by contacting the ArbNet Coordinator at arbnet@mortonarb.org. Various file versions (black & white and higher resolution) are available.
Using the accreditation badge in signage
