Resources for arboreta and public gardens related to marketing and communications. Questions? Please contact the ArbNet Coordinator at arbnet@mortonarb.org.
Resources
- Marketing Your ArbNet Arboretum Accreditation (ArbNet)
- Social Media Tips for Arboreta (ArbNet)
- The Anatomy of a Perfect Social Media Post [infographic] (Giraffe Social, 2024)
- Exhibition marketing plan summary (excerpt from Rakow & Lee, 2011)
- "Leading Audiences to Take Action! A New Approach from the Field of Conservation Psychology" (American Public Gardens Association Conf., 2017)
- "Goodness, Gracious, Great Graphic Design: How Visual Communications Benefit Your Garden" (American Public Gardens Association Conf., 2018)
- "Membership, Giving, and Loyalty: The Power of Data and Engagement" (American Public Gardens Association Conf., 2018)
- "Visitor Motivations: How They Can Help Plan Experiences & Measure Success" (American Public Gardens Association Conf., 2018)
- "How to Utilize Your Plant Collections for Powerful Marketing and Engagement" (American Public Gardens Association Conf., 2018)
- "How to Create a Great Museum Brand Identity?" (Richardson, 2019)
- "Best Strategies for Marketing Non-profit Cultural Institutions" (Cultural Owl, 2023)
